AI and Predictive Analytics in Business: Concepts, Applications, and Impact

Abstract

The integration of Artificial Intelligence (AI) with predictive analytics has
transformed business decision-making by leveraging historical data to forecast future trends.
This paper examines foundational concepts and applications of AI-driven predictive analytics in
business prior to 2013. By analyzing various use cases such as customer behavior analysis,
demand forecasting, and risk management, this study highlights the methodologies employed,
including machine learning algorithms, statistical modeling, and data mining techniques.
Experimental results from benchmark studies demonstrate the potential of predictive analytics to
enhance business performance, streamline operations, and improve customer satisfaction.

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